I am still trying to resolve how to write this because I’m blessed to have spent much time learning and growing across various mediums, media, platforms, channels, formats, utilities, and resources. In terms of foundational knowledge, storytelling is the first. I can conceptualize holistically, seeing the connections between historical, present-day, and future narratives, understanding and working within standards, guidelines, and identity, and then applying them all to strategizing and costing a complete scope of work. I have conceptual, visualization, and pre-production experience and have realized campaigns, programs and suites of deliverables, mindful of dependencies, variables, and the lifespan of the work itself. I can then produce and distribute this autonomously or in collaborations and partnerships.

I’m a MacOS user in terms of tools, media, and software. I choose MacOS to do all I can to be comfortable working across multiple mediums and media.

I write and edit Grammarly, then use Word for more editing. I manage my work in Monday.com, and I’ve also used Asana, Slack, and others.

I shoot photos and videos on Canon DSLRs and edit them in Adobe Creative Suite (Premier, After Effects, Audition, Media Encoder, Lightroom, and Photoshop). I’m also a certified Final Cut Pro user and do my colour grading in BlackMagic Davinci Resolve. I livestream with OBS and Streamyard on YouTube, Facebook and Instagram. Because I used to build, sell and train users in post-production systems and technology, I deeply understand production and post-production workflows and system and data requirements.

I design for print and digital media using Adobe Illustrator, InDesign, and Photoshop. I also create and edit static and interactive PDFs in Adobe Acrobat and presentations in PowerPoint, Google Slides, and Apple Keynote.

I code in Dreamweaver and have managed sites in Drupal, WordPress, Nationbuilder and even Silverlight. I run ads in Meta Ads Manager, Google Ads, Microsoft Advertising, Pinterest, TikTok, LinkedIn and X. I pull data from Meltwater, Google Analytics, Meta Business Suite, TikTok for Business, X and Pinterest. I create single-channel and multipage data dashboards in Google Looker Studio.

I managed email marketing in Click Dimensions and MailChimp and am Certified in Blackbaud Luminate.

I play baseball, love watching movies in theatres and visiting galleries and museums.