Sole-proprietorship, indisciplinary creative professional

In my contract, freelance and self-directed work, I’ve had many opportunities to partner and collaborate with many clients, including Humane Canada, The Broadbent Institute, PressProgress, Action Canada for Sexual Health and Rights, PIPSC, Canadian Labour Congress, CARE Canada, Air Transat, Starbucks, Canadian Tire, Tim Hortons, Scotiabank, Canada Dry, and many more.

Role(s): Art & creative direction, producing, writing, copywriting (case studies, proposals, ads, email blasts and social content), communication strategy, marketing strategy, media strategy, conceptualization, pre-production, production, post-production, print design, digital design, web design, data analysis, analytics, ad buying, social media marketing, social media ad management, email marketing, email strategy, email management, live-streaming, streaming broadcasts, live events, audio-visual support, directing, editing, videography, producing and motion graphics.

Digital Marketing Manager

I worked collaboratively with the Marketing & Communications team across departments, internal stakeholders, and regional chapters, external partners, and constituencies, all working to serve Special Olympics Canada programs, services, and competitions from coast to coast to coast. The role is utilitarian, and although my title is digital marketing manager, my responsibilities extend beyond the title’s implied scope. My work leveraged my interdisciplinary skill set from concept through production and distribution across several media.

Role(s): Art & creative direction, producing, writing, copywriting (case studies, proposals, ads, email blasts and social content), communication strategy, marketing strategy, media strategy, conceptualization, pre-production, production, post-production, print design, digital design, web design, data analysis, analytics, ad buying, social media marketing, social media ad management, email marketing, email strategy, email management, live-streaming, streaming broadcasts, live events, audio-visual support, directing, editing, videography, producing and motion graphics.

Marketing and Communications Manager

I worked collaboratively across departments, serving internal and external stakeholders, external partners, constituencies, programs, services, and fundraising initiatives. Conceptualized, planned, and wrote proposals, case studies, email blasts, recruitment literature, promotional materials, and more. Developing instructional and recruitment materials and other products to drive student recruitment and student events and shows.

Role(s): Art & creative direction, producing, writing, copywriting (case studies, proposals, ads, email blasts and social content), communication strategy, marketing strategy, media strategy, conceptualization, pre-production, production, post-production, print design, digital design, web design, data analysis, analytics, ad buying, social media marketing, social media ad management, email marketing, email strategy, email management, live-streaming, streaming broadcasts, live events, audio-visual support, directing, editing, videography, producing and motion graphics.

Fundraising, Marketing & Communications

I worked collaboratively with the Fundraising and Marketing & Communications teams across departments, serving internal stakeholders, regional chapters, external partners, constituencies, programs, services, and fundraising initiatives.

Role(s): Art & creative direction, producing, writing, copywriting (case studies, proposals, ads, email blasts and social content), communication strategy, marketing strategy, media strategy, conceptualization, pre-production, production, post-production, print design, digital design, web design, data analysis, analytics, ad buying, social media marketing, social media ad management, email marketing, email strategy, email management, live-streaming, streaming broadcasts, live events, audio-visual support, directing, editing, videography, producing and motion graphics.

Art / Creative Direction, Design (print, digital, web, email and apparel)

Role(s): Art & creative direction, producing, writing, copywriting (case studies, proposals, ads, email blasts and social content), communication strategy, marketing strategy, media strategy, conceptualization, pre-production, production, post-production, print design, digital design, web design, data analysis, analytics, ad buying, social media marketing, social media ad management, email marketing, email strategy, email management, live-streaming, streaming broadcasts, live events, audio-visual support, directing, editing, videography, producing and motion graphics.