I worked collaboratively with the Marketing & Communications team, departments, internal stakeholders, regional chapters, external partners, and constituencies, all working to serve Special Olympics Canada programs, services, and competitions coast to coast.

The role is utilitarian, and although my title is digital marketing manager, my responsibilities extend beyond the title’s scope. My work leveraged my interdisciplinary skill set from conceptualization to production and distribution across several media, including marketing & communication strategies, digital ad budgeting, and placement. I managed email marketing, ongoing website development and maintenance, information service support, digital channels and platforms, project management and coordination, and video and photo pre-production, production, post-production, and distribution.